Ralio

How a Fintech Startup Ditched Google E-Signatures and Went API-First with Firma.dev

How a Fintech Startup Ditched Google E-Signatures and Went API-First with Firma.dev

Ralio integrated Firma.dev's e-signature API in under five minutes using Claude Code, replacing Google e-signatures with a pay-as-you-go solution that scales with the company instead of billing ahead of it.

No API, No Deal

Ralio builds payment infrastructure for B2B agents, handling use cases like spend management, treasury management, and payroll. The London-based team is five people, fresh out of pre-seed, and building fast.

Before Firma.dev, the team was using Google e-signatures for their corporate documents. It worked well enough for basic signing, but there was no API access. For a company whose entire product is developer infrastructure, that was a dead end. Ghali Bennani, Ralio's co-founder, needed something he could plug into programatically, whether through an MCP or a REST API, and Google simply didn't offer that.

He spent about 45 minutes searching for alternatives. AI coding tools kept surfacing the usual suspects like DocuSign and Dropbox Sign, but it was a traditional Google search that turned up Firma.dev and its API-first approach.

I was looking at various things I could plug either with MCPs or APIs, so anything dev-first to work with. I needed API access for an API to work, and I got that.

— Ghali Bennani, Co-Founder, Ralio

Five Minutes to First Envelope

Ghali had Firma.dev set up and sending signature requests in two to five minutes. He used Claude Code for the integration, and the combination of Firma.dev's documentation and Claude's ability to parse it made the process almost instant.

The output looked familiar, which mattered. When you're signing legal documents through a new provider, seeing a result that looks and feels like what you'd expect from an established platform is reassuring. Ghali described the moment he got his first signed document back as "quite reassuring" because the output matched what he'd seen from larger, more established tools.

It was purely in terms of setup, like two to five minutes. I've been using Claude Code to set it up, so it was super straightforward.

— Ghali Bennani, Co-Founder, Ralio

No Idle Subscriptions, No Wasted Money

The pricing model was the real hook. Ralio is an early-stage company with unpredictable signing volume. Ghali didn't know whether he'd need 10 envelopes or 10,000, and he didn't want to commit to a recurring subscription for a tool he might barely use in a given month.

Every other provider he evaluated required some form of recurring commitment. Firma.dev didn't. He bought credits, used what he needed, and the rest stays there with no expiry. For a startup watching every euro, that's the difference between shipping a feature and shelving it.

Ghali sees Firma.dev's pricing as what software should look like going forward: you pay for what you use, and that's it. Ralio is already considering integrating Firma.dev deeper into their platform for customer-facing contract signing as the product grows.

It fits exactly the type of way you want to use software going forward, meaning that you pay for what you're going to use and that's it. Having an idle subscription running on any of the competitors makes no sense for a company like ours.

— Ghali Bennani, Co-Founder, Ralio

Comparison

DocuSign

Firma.dev

API access

None

Yes (€0.029/envelope)

Setup time

N/A (no API)

Under 5 minutes

Pricing model

Bundled with Workspace

Pay-as-you-go (€0.029/envelope)

Contract minimums

Workspace subscription

None

AI-friendly docs

No

Yes (llms.txt)

Embedded signing

No

Built-in

White-label

No

Included

MCP/developer tooling

Docs MCP available

Docs MCP available

  1. Company

    Logo of Ralio
  2. Time to integrate

    Under 5 minutes

    Team size

    5 people

    Stage

    Pre-seed

    Industry

    Fintech / B2B Payments

    Location

    London, UK

    Integration

    Firma.dev API + embedded signing

    AI-assisted

    Claude Code + llms.txt

    Contact

    Ghali Bennani, Co-Founder

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Ready to add e-signatures to your application?

Get started with Firma.dev for free, no credit card required. 25 production credits included.

Background Image

Ready to add e-signatures to your application?

Get started with Firma.dev for free, no credit card required. 25 production credits included.

Background Image

Ready to add e-signatures to your application?

Get started with Firma.dev for free, no credit card required. 25 production credits included.